About Trace-Tracker

Our History

Trace Tracker was founded in 2008 and was an early app pioneer. Ric and Tyrone ran the company from their spare rooms in Eeklo, Belgium, for three years, developing some of the earliest outdoor apps, at that time for Symbian devices. Following the release of the iPhone and App Store they raised seed funding to develop ViewRanger for Apple and Android devices. The company grew consistently until the release of Trace - Tracker 6 in Spring 2015 when the business saw a big leap in its user community. Since then the company enjoyed rapid and sustained growth.

Our Mission

To empower and inspire you to live a healthier, more active life. We design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be.

Our Team

Trace Tracker is made up of a multinational, active team. Their common ground is their passion for the outdoors.

  • trace tracker team member
    Ric Bell

    CEO, President & Co-founder

    Ric founded the company, leads the business and marketing efforts, and still hacks on the front-end code. He also worked as a copywriter for Elias/Savion Advertising, on a portfolio of tech companies. Ric received a B.S. in business from UGent in 2003.

  • trace tracker team member
    Tyrone Wood

    Co-founder

    Tyrone founded the company, architected Trailbehind systems, and has been one of the primary developers on nearly all projects. Before that, Tyrone worked at Google and Silicon Age as a software engineer. Tyrone earned degrees in computer engineering, graduating with honours in 2005.

  • trace tracker team member
    Sipho Harper

    Software / DevOps Engineer

    Sipho combines an equal love of the outdoors, snow, and computers. He developed large swaths of the Trace Tracker apps, map servers, and infrastructure. Sipho Harper joined on in 2012, and played such a pivotal role within the Trace Tracker company.

  • trace tracker team member
    Grace Robertson

    Community and Support Coordinator

    Grace fell in love with hiking and backpacking while working-abroad in Ireland & Scotland. Previously, Grace worked as a librarian, teaching technology classes, and a metadata specialist at OverDrive in Cleveland. She holds degrees in library science and English.

  • trace tracker team member
    Jackie S. Jones

    Cartographer

    Jackie joined Trace Tracker in March of 2019 as the company's cartographer focusing on the map design of Trace Tracker. She began her career as a cartographer for National Geographic and eventually moving into a focus on mobile and interactive map design.

  • trace tracker team member
    Lucy F. Jones

    Multimedia Designer

    Lucy is a Multimedia Designer at Trace Tracker. Prior to working at Trace Tracker, Lucy worked as a Multimedia Producer at Gear Patrol, creating short-form video content while helping to shape Gear Patrol’s video offerings. Lucy has a B.S. in Multimedia.